Directed this promo film for a HIIT and strength circuit training gym called CIRQ in Fleet Street. The brief was to showcase and differentiate two studios - a functional HIIT circuit (CIRQ) and a strength circuit (LIFT) with honest imagery capturing inspiring and energetic moments.
Shooting handheld on a Red Dragon to give it a more visceral feel, we had a manic, active (and fairly sweaty) shoot day on location in the gym using a pink/purple wash for the energetic CIRQ studio and a more grittier green for the more intense LIFT. Our transitions were bathed in blue to give our tone as authentic, functional, hard work, immersive and instructive.
As well as this hero film, videos will sit on the website playing on repeat, as well as social media cutdowns.
SHOUT OUTS & HIGH FIVES
Director + Editor: Daniel D. Moses
DP: Jack Booth
AC: Nacho Muñoz de León
Here’s some BTS of the day