Last year I Directed a promo for tech startup Joivy, shooting in their beautiful offices in central London over 2 days with an Arri Amira and steadicam. Working with the client to concept the story, we wanted it to be less about the tech and more about the human element, our story follows our lead protagonist as he navigates the procurement of a new job. It has a surreal and fantastical
element to it, so it’s not people shaking hands and walking into offices and cafes (not all the time,
anyway!) the pace has constant movement, some scene’s camera movement in one take. Watch below


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